The Perfect Blog Posting Schedule


"How often do your posts to your blog occur?" is a very popular question, to which there is no right or wrong answer. Twice per month? Twice a week? Twice per day? Just one time a day?

There are manydifferent blog posts that promote different scheduling of blog posts. They recommend posting at least once per week. Here's my take on the issue - the two blog posting schedules that matter, and to what kinds of blogs they are applicable.Understanding Posting Schedules

As I have already said, there is no right or wrong answer to this question. Different blog types may require different timings.

Although I don't believe the following advice will work for every blog, it is what worked for me (after extensive research).

User Engagement and Blog Posting are Related

First of all, it's a myth that readers will be annoyed if you update your blog daily. This is a myth with no evidence. One of my all-time favorite blogs sends me an e-mail every day or every two days.

It is a joy to use. It provides me with more information than a month's worth of autoresponder messages per Sunday from any other blog.

Users don't mind it if you only post once per week. Truth be told, readers are only looking to see how they can benefit from your blog - that's pretty much the only reason why they're there and why they signed up to your e-mail list (unless they are friends or family.

Alright - let's get down to the posting schedules.

Daily/Multiple Times A Day

Oooh! I feel I'm going to provoke quite a bit of controversy with this one, aren't I?

But yes - I believe that posting multiple times per day can be beneficial to blogs. If for some reason you're not available to post multiple times a day, then you should strive to post at least once a day. This is what nearly 95% people who read this post should do.

You should definitely post this often if you run one of the following blogs, or engage in one of the following business strategies.

Informational/Tips Blogs

This blog, for instance, focuses primarily on blogging, Internet marketing and SEO tindle and associates tips. In other words, it provides valuable information to those who read this blog regularly.

To be branded as an authority in your niche, your blog needs to have as much helpful, quality content on it. You can post 3-5 times per day if that is what you want.

This category will cover most blogs on the Internet, including yours.

Personal Blogs

Let's face facts, personal blogs don't usually get much traffic. The previous rule about readers coming solely for personal benefit once again applies here.

There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or hilarious. A fantastic writer who can hold people spellbound.

Chances are, you're not either. Let's say, however, that you decide to start your own blog. You should be posting once per day.

Personal blogs are best avoided more than once per day. People like to take a moment to think about themselves and others.

If you want to get any traffic, however, it is best to do this at least once per day. This is because that the people who do follow and read your blog regularly obviously think you're a fantastic writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).

The benefits

No doubt about it, there are certain benefits you get from posting daily that you won't get if you post less often.

Search Engine Optimization

Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.

When you publish a new post, Google is automatically notified. Their spiders will eventually crawl your pages and rank them.

If they are notified quite often, that means you blog often. If you blog often, that means that your blog is active and regularly providing content to your readers.

All things said, this can't be proven, but it's a general trend I see after conducting research in the SERP's.

Alexa Ranking

Although posting 10 times a day mean that you'll automatically be promoted to the top 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.